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Product-led content journalism that drives revenue for no-code, SaaS, and B2B.

We have worked with a few names you might recognize...
Tone of Voice for Branded Content
Strategy Playbook With Buyer Personas
Content Audit & Content Repurposing
JTBD Worksheet and Keyword Research
Content Calendar & Roadmap Development
Strategic Product-led Content Creation
Blog Visuals and Infographic Design
B2B Content Promotion and Distribution

Meet Ritoban →

90% of the marketing content produced by no-code SaaS companies doesn't mesh with their GTM strategy. That's because:

Writers ≠ Marketers ≠ Subject Matter Experts.

SaaS content, when done right, can do a lot more than build brand awareness. It can assist with:

✅ Product launches
✅ Paid user acquisition
✅ Software adaptation
✅ Customer lifetime value
✅ Product-market fit

Securing high-value deals means going toe-to-toe with traditional software vendors while keeping pace with rapid product iterations.

That's why early-stage startups need to work with marketers who are content creators, product evangelists, and subject matter experts — all at the same time!

I'm Ritoban. I started my career as an investigative journalist covering startups and tech. Then, I decided to use what I had learned to help scale businesses like DreamHost, Glide, Kubera, Superhuman, Sendbird, 7pace, and more.

Nutgraf is a one-person content team built on my reporting skills, media connections, and startup knowledge. I deliver fast results to no-code, SaaS, and B2B tech startups — without the nonsense.

Want to discuss how content can fast-track your platform's growth trajectory? Let's talk!

Ritoban Mukherjee — SaaS Marketer and Content Journalist

11 months, 2.3x revenue. Here's how we did it.

An analysis of how I helped Glide's in-house marketing team grow their organic conversion rates by 13 times — with 2.3X more revenue in just 11 months — using product-led content.

Impactful stories. Impeccable research.

From a how-to on creating low-code digital signage that moderates its own content, to a meditation on bias in the marketing industry — here's some of my best content around the web.

Strategize to Uncover Customer Pain Points

SEO is great, but for companies that deal with high-value customers in the VP and C-suite level, understanding your audience is the real key. Conduct deep-dive research into their pain points using the JTBD Model, then create content to solve for those specific challenges.

Research Content Like a Media Reporter

When you're a new player going up against incumbents, your startup has to deal with a ton of skepticism. If you want to build credibility, think like an investigative reporter. That means interviewing both in-house and external experts to come up with ideas to lead the conversation.

Let Your Product Lead the Conversation

You need to communicate your product value early and often. That's why a great content motion builds upon your product roadmap. Product-led content makes your greatest asset the center of the conversation, helping you convert customers fast.

We're a Great Fit, If:

You're a no-code, SaaS, or B2B tech startup with a six-figure gross margin or above.

Your company has already made its first marketing hire and is now looking to expand into content.

You like to work with independent and strategic thinkers who take charge of their processes.

We're Not a Fit, If:

You're looking for a content mill that churns out mediocre writing without an overarching strategy.

You're struggling to find product-market fit and are yet to make your first marketing hire.

You want to focus on short-term growth strategies only, in which case, you should try looking into paid acqusition.

Frequently asked questions

What Is B2B SaaS Content Marketing?
Why Is Content Marketing Important for SaaS?
How Do I Create Content for SaaS Startups?

Get a free 1-on-1 consultation, no strings attached.

Our full-service engagements start at $8K USD per month.
Contracts are renewed each quarter so there are no forced annual lock-ins.