90% of the marketing content produced by no-code SaaS companies doesn't mesh with their GTM strategy. That's because:
Writers ≠Marketers ≠Subject Matter Experts.
SaaS content, when done right, can do a lot more than build brand awareness. It can assist with:
✅ Product launches
✅ Paid user acquisition
✅ Software adaptation
✅ Customer lifetime value
✅ Product-market fit
Securing high-value deals means going toe-to-toe with traditional software vendors while keeping pace with rapid product iterations.
That's why early-stage startups need to work with marketers who are content creators, product evangelists, and subject matter experts — all at the same time!
I'm Ritoban. I started my career as an investigative journalist covering startups and tech. Then, I decided to use what I had learned to help scale businesses like DreamHost, Glide, Kubera, Superhuman, Sendbird, 7pace, and more.
Nutgraf is a one-person content team built on my reporting skills, media connections, and startup knowledge. I deliver fast results to no-code, SaaS, and B2B tech startups — without the nonsense.
Want to discuss how content can fast-track your platform's growth trajectory? Let's talk!
An analysis of how I helped Glide's in-house marketing team grow their organic conversion rates by 13 times — with 2.3X more revenue in just 11 months — using product-led content.
From a how-to on creating low-code digital signage that moderates its own content, to a meditation on bias in the marketing industry — here's some of my best content around the web.
You're a no-code, SaaS, or B2B tech startup with a six-figure gross margin or above.
Your company has already made its first marketing hire and is now looking to expand into content.
You like to work with independent and strategic thinkers who take charge of their processes.
You're looking for a content mill that churns out mediocre writing without an overarching strategy.
You're struggling to find product-market fit and are yet to make your first marketing hire.
You want to focus on short-term growth strategies only, in which case, you should try looking into paid acqusition.