About me

I'm a content marketer who used to work in tech journalism.

Hi, I'm Ritoban.

For the last few years, I have been working my ass off in tech journalism. I used to spend day and night trying to curate new content ideas, while away hours upon hours getting editors on board, and wait for months trying to see my stories to fruition. 

I got some hits, too! Like the story about the all-women team using digital maps to fight domestic violence in Mexico, the ill-advised plan to cull the monkey population through mass sterilization in India, or the one about the high-tech plan to save endangered "owl parrots" in New Zealand. I was really passionate about these stories and I wanted more people to know about them. But truth be told, it just wasn't enough.

Even after working hours on end with no breaks, I found myself struggling to pay the bills. You see, the media industry is going through a trying phase right now. Mass editor layoffs and drying freelance budgets are just some of the symptoms. I'd work on a story for several months at a time, then end up seeing it canceled because a source didn't respond or the editor changed their mind.

I loved my work, but it was so taxing. I barely got enough sleep. When I woke up, I felt burned out and exhausted. And even after all this, my compensation was just enough to get by. The problem with most journalists is that they don't value their time nearly as much as they should. Ours is an industry that's fraught with internal strife, always chasing the next big thing without considering if it'll be worth it in the end. If you've ever been part of a startup you probably know what I'm talking about. All too often we passionately chase your ideas without concern for the end result, only to end up tired and disappointed.

Anyway, that's when I decided needed to do something. I wanted to go back to my content marketing roots. That's how I came into this industry after all! So, I did a lot of reading, signed up for Hubspot's Content Marketing Course, and started delving into Figma and Webflow. Almost a year later, I think I'm now ready to move on to the next step in my career.

It's remarkable how much difference you can make when you add direction to your efforts. After years of passionate struggle, I finally know how I'm going to see my ideas translated into something productive. So that's what I'm going to do for you. I'm going to continue my work in tech journalism, only this time, I'm going to use my experience to help budding startups tell their stories in a way that's impactful and result-oriented.

I'm offering more than just strategy and direction, though. Content-first design is my idea of what storytelling on the internet should look like. By combining hours of research into user experience with content marketing practices powered by the inbound methodology, I try to create a comprehensive layout for your website that not only tells a story, but makes it come alive.

How do I do this? First, I start off with a very basic website sketch in Figma. This eventually develops into a full-fledged blueprint outlining the visual direction of your entire website. Then, I use this wonderful tool called Webflow to begin developing your website. Webflow is an excellent content management system that's already been deftly taking on the likes of WordPress, but it's also more than that. Webflow lets me create beautifully-designed user interfaces without delving into complex and cumbersome code, leading to fully-responsive websites that perform exceedingly well in search as well as load quickly and flawlessly on every device.

The best part? You don't have to keep relying on a developer every time you want to make a small change to your website. Webflow makes it possible for designers like myself to create an interface that lets you publish blog posts, add company team members, manage your contact form submissions, and more — all by yourself!

Of course, even the most well designed website can't guarantee you actual conversions, which is why good designers must always take a results-driven approach. This means structuring your designs in a certain way to accomplish a specific goal, such as getting more form submissions or downloads for your software. Everything from the content to the layout of your website has to structured around this primary call to action.

As a journalist, I have got first-hand knowledge about developing tech content for businesses and end consumers alike. I know how to make the most complex and technical subjects readable and accessible. Most of all, I know a thing or two about telling a great story! Let me use all that to create an awesome user experience for your startup.