My process

Here's the quick-and-dirty of my entire website-building process, from the first strategy session all the way to the final launch. If you think we should work together, it's a good idea to give this page a read!

Step 1: Strategy

After you contact me to work for you, I will invite you to a free one-on-one video call to discuss brand strategy and website design.

In it, we will discuss your company vision, talk about your products and services, as well as formulate your unique value proposition. We will also finalize a visual and content direction for your new website.

Step 2: Sitemap

As the first real step towards building your website, I will now begin working on a sitemap. This is a flowchart that reflects the content of your entire website, along with all the pages and posts it contains.

A sitemap gives our content direction and helps us strategize the entire writing process. If you'd rather use your own content, we can also draw up a sitemap from existing content.

Step 3: Wireframes

Based on the sitemap and the input from the strategy session, I will draw up a basic wireframe to represent the framework of your website on Figma. At this stage, we haven't yet started with design and things can look rather barebones.

However, this stage is an important step towards planning the rest of the website. Don't worry, we will get to design soon enough!

Step 4: Content

This is where I write the content for all the different pages that we planned for in our sitemap. The process is involved and requires a certain amount of research into your company and industry.

During this period, we will conduct multiple interviews with your team to come up with the best material for your startup. After this, we're ready to begin visual design.

Step 5: Visuals

Based on the input from our strategy session and the basic wireframe we created earlier, we will now begin visually designing your entire website on Figma.

This is a collaborative process and can take some time, because we need to hire external contractors—photographers, illustrators, and more—to create the visuals for your website.

Step 6: Development

Once we have the visuals and the content ready to go, we will start developing the website using Webflow.

Webflow is an excellent tool that lets us design websites visually without slowing it down with complex and cumbersome code. Webflow also serves as a great CMS for managing and maintaining your website.

Step 7: Final Approval

Once the website has been developed, it will be installed in a private staging environment. You will be able to freely view each page and section as if it were a live website.

While any major issues will have already been addressed during the collaborative visual design process, some things can slip through. This is where we make the final revisions. After this, we will go straight to the launch.

Step 8: Launch

We will now prepare for the final launch. If you don't have a hosting provider or domain name set up for your website, or don't know what those are, I can help you with that too.

Once those things are set up, I will install the newly-developed website on to the hosting environment so that it can go live. After this, your website will be visible to the general public.

Step 9: Blogging and SEO

If you sign up for the month-to-month content marketing plan, I will create four to six longform and shortform articles for your blog each month to help you build a steady audience for your website.

The content is well-optimized for humans and search engines alike in accordance with the inbound marketing methodology.